Tanusha - Fotolia
Black Friday 2015 revealed new data that mobile commerce, or "m-commerce," may be the new norm. IBM's marketing team released a report to highlight the trends they saw for online activity. The following are some of the key points:
- Mobile now accounts for 57% of all online activity (up 14% from the previous year)
- 36% of all online sales came from a mobile device
- Tablets, for the first time, outpaced desktop sales with higher per-average purchases
- Smartphones outpaced tablets for the number of completed sales, and that number is growing at a massive 75% year over year
These numbers are stunning. What jumps from the page of IBM's report is the speed with which mobile has overtaken desktop as the consumer choice for engagement.
Key elements for an m-commerce strategy
Our phone is the one device we all have with us at all times. Our worlds are now digitally connected from the moment we wake until the moment we go to sleep. Your m-commerce strategy must start with your phone as the center of the digital consumer experience and expand outward from that.
The second part of your m-commerce strategy is the tablet itself. The context-setting story here is that the tablet is a device consumers are showing that they like to use for extended periods of time. It is similar to a laptop, but much more portable.
The final piece of your m-commerce strategy is your approach to the desktop. It is stunning that the center of the digital world has swung from desktop to mobile in less than two years. But consumers have changed how they want to access products and services and the trend is now showing any signs of slowing. Do not continue to invest in your desktop Web strategy; at best, the desktop is a flat growth experience for sales. At worst, it is now a loss leader.
The bottom line: if you don't have an m-commerce strategy then you need to plan on one.
Trying to make the case for mobile CRM software?
Why using an Agile methodology for mobile development makes sense.
Key requirements for B2B mobile apps.
Dig Deeper on Mobile app development
Related Q&A from Matthew David
Many enterprises still rely heavily on consumer-grade mobile applications, but making your own may not be as complex as you think. Here are three ... Continue Reading
There are several platforms available for creating apps for improving the driving experience. Expert Matthew David discusses why it may be easier ... Continue Reading
As the mobile industry is maturing, so is the way apps are being designed. Learn about the latest tools and software updates to help support and ... Continue Reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.