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Thoughts on the OMG specification, Model Driven Architecture (MDA)?

What are your thoughts concerning the OMG's latest specification, Model Driven Architecture (MDA)? Do you see this market making huge strides in 2002? Do you see a strong market for MDA-related software manufacturers?
MDA has lots of potential to take off in the market, but I do not believe the full benefits are realized yet. This year will be telling, especially if MDA can make some inroads into the world of content management and interactive portals. I think the opportunities are there if this mapping to real e-business issues today can be marketed as well.

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