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Apigee dives into big data predictive analytics with InsightsOne acquistion

API management company Apigee announced Wednesday it acquired InsightsOne, which specializes in predictive analytics. The move was made in anticipation of offering developers enhanced ways to “build killer apps,” according to Anant Jhingran, vice president of products at Apigee.

“The world where analytics and data were thought of as separate functions, I think is rapidly coming to an end,” Jhingran said. “The developer himself or herself has to be somebody who understands and makes use of data and insights and therefore makes his or her apps and APIs smarter.”

By utilizing predictive analytics, efforts can be more easily tracked and further refined. “If you are building an API, you really need to understand how the API is doing, who is using it, or who is not, and how you can further its adoption,” Jhingran said.

From a business perspective, the trend of taking advantage of this technology is expected to grow. In fact, research from Gartner foresees that 70% of the most high-performing companies will be using predictive analytics in the next two years.

For those who already use Apigee to build applications and APIs, they will immediately have access to InsightsOne. Jhingran said developers can now embed predictive capabilities into their APIs and applications.

The immediate benefits will also be felt by current InsightsOne customers, who will not have access to the interactions taking place through applications and APIs run by Apigee.

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