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Data integration market adopting the App Store model

Data integration is an area filled with too many types of implementations for a single vendor to cover all the bases. And vendors are starting to realize this. Both SnapLogic and Informatica are in the early stages of developing their own data integration marketplaces, which are similar to Apple’s App Store.

These new marketplaces will let consultants, developers and independent software vendors profit from all the work they put into integration projects, which often have a short scope of adoption.

Informatica just announced the release of the “Informatica Marketplace” in early February. The Marketplace is currently in the pilot stage, focusing only on cloud integration. A representative said Informatica plans to extend its online marketplace to on-premises integration by the end of the year. The company hopes to develop a large customer community around the marketplace that can be used for crowd-sourcing by 2012.

Those who sell their integration solutions in the marketplace can expect to keep between 70% and 90% of the revenue, said Judy Ko, VP of product marketing, Informatica.

SnapLogic released the private beta of its SnapStore in November and is looking to open it up to the public in the next six to eight weeks. The marketplace lets users of SnapLogic sell Snaps, which are pluggable SnapLogic components for specific integration patterns.

“There’s an awakening in the integration marketplace that in this new service-oriented world there are going to be thousands of systems you need to connect to,” said Gaurav Dhillon, CEO, SnapLogic. “It just makes sense to have a marketplace for this connectivity.”

More consultants than developers have been using the SnapStore so far, Dhillon said. SnapStore participants get to keep 70% of the revenue from their Snaps, Dhillon said.

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