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Developer Workforce Initiative: Three steps to generate more talent

How the Developer Workforce Initiative will generate more talent with three distinct approaches

The Application Developers Alliance has revealed a three-tier strategy targeting at addressing the critical shortage in enterprise software development talent. According to Jake Ward, president of the Alliance, they plan to work with corporate partners in the Developer Workforce Initiative to implement an immediate, a long-term and a holistic approach to solving this problem.

In an interview, Ward explained what each of those strategic tiers entails and what they hope the Developer Workforce Initiative’s efforts will accomplish.


Ward believes that there are number of talented developers who are limited by a general unfamiliarity with large-scale enterprise and the lack of a defined career path that is often found in traditional professions.

To address this issue, Ward said the “immediate” approach involves raising the level of expertise and comfort with large, enterprise systems — mainly through the distribution of easily accessible educational materials and teaching resources. This, he said, will allow developers who may currently be working with small-scale applications in closed environments, such as amateur hobbyists, to become more familiar with the level of sophistication and skills required and pursue a career in developing enterprise applications.

Another aspect of this approach involves creating what Ward called a “professional development career trajectory” that allows developers to create a career plan based on both their interests and existing skills. The group also focuses on connecting talented developers with the companies looking for that expertise.

“We think that as an essential workforce that is growing in importance every day, they should at a minimum be able to plan their own careers,” Ward said.

Long term

The goal of the “long term” approach, Ward said, is to ensure that development career teachings become embedded within elementary, high school and college curriculum. This includes working with educational leaders, government and partners in the Developer Workforce Initiative to create frameworks around developer training and increase the distribution of learning resources.

Bringing development skill training to the class has already been pushed at a government level. Last year, the White House issued a press release announcing the creation of “TechHire,” which is described as “a bold multi-sector effort and call to action to empower Americans with the skills they need,” by working with universities and community colleges as well as utilizing ‘coding boot camps,’ and high-quality online courses that train developers quickly. Programs in Delaware are training students in Java and .Net, and programs established in Louisville, Ky., are working to standardize employer recognition of software development skillsets.

When asked how he feels about the government promoting and providing funding for these developer education programs, Jake said he and the Application Developers Alliance are in full support.

“It’s the language of our lives,” Ward said. “Why wouldn’t we want people to learn it?”


The final piece of the puzzle, according to Ward, is the holistic approach: Creating larger appreciation and awareness of the development workforce and profession.
“People need to know that [being a software developer is] one of the top jobs in the country,” said Ward.

Ward said that while the Application Developers Alliance sees growth in the general understanding and appreciation of software development, there is a still a large number of potential developers missing out on career opportunities. Ward fears that these potential enterprise developers either don’t understand there is potential for a viable career in software, don’t know how to access learning resources or believe it is simply too difficult a field to learn about or excel at.

Through efforts driven by the Developers Workforce Initiative, Ward believes the Alliance and its partners can successfully promote awareness and appreciation of the profession and the skills it requires. He hopes this will ultimately result in the increased strength and size of developer workforce over the long term.

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