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HP sees investment in DevOps as strategic move

This year, Hewlett-Packard has continued its efforts to stake out a big presence for its tools in the DevOps world – where many organizations see an opportunity to streamline, rationalize and speed up the process of application development and delivery. For instance, the company now offers updated versions of HP Application Lifecycle Management (ALM) and HP Performance Center (PC) along with new Lab Management Automation and Continuous Application Performance Delivery.

Matt Morgan, vice president, Hybrid IT and Cloud Product Marketing, HP Software, says his company has gotten deeply involved in providing DevOps tools because of strong customer demand. He says demand isn’t just among web-focused companies. “A large insurance company that has been a long-term HP customer used to rev applications twice a year but they are now moving to blend development and operations so they can move to a monthly cycle,” he says. Ultimately, he says, consumers are demanding more and better apps and functionality and that, in turn, is driving development cycles across the enterprise. “That is being replicated in every industry,” he says. “Consumers are judging companies by their apps.”

Consequently, Morgan puts DevOps adopters into three categories. At the “top” are Web-oriented companies and mobility companies that started from the ground up with a DevOps kind of approach that supports daily, weekly, or monthly updates. “Search engine companies, Wikipedia, and Zynga are good examples – their whole organization becomes a beta testing site,” he notes.

The second group of companies has not had the same orientation toward DevOps but have “pockets” of new technology adoption where a DevOps approach has been or can be incubated. “A typical example of this kind of company might be an airline where they have hundreds of old apps but they are moving to adopt consumer-facing mobile apps, so in that part of the company they are running those faster cycles,” he notes.

Then, there are all the other companies – the ones that are still operating according to traditional work and development patterns.

“At HP we believe this trend isn’t just about speed and agility; the user is becoming the centerpiece of all design work for software applications,” says Morgan. The implication is that applications can’t and won’t remain “static” any more. There will be a constant demand for upgrades, updates, and adaptations to new business needs. DevOps will be key. -Alan Earls

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