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Testing phase: Ensure a positive user experience

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Schedules can be crammed, but developers shouldn't neglect the testing phase of application development. Mobile users generally seek information in a more time-sensitive fashion in comparison to desktop users, said Elliott, meaning it's crucial they are reliable.

"They should therefore be tested not only for their usability, but also for measurement of performance across different browsers, and power consumption to ensure an app won't be a battery hog," said Elliott.

Applications that will be used worldwide need extra consideration in the testing phase. Elliott noted that it's important to ensure content will be culturally sensitive and will translate properly if different characters and languages are used.

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